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At ELIANTO, we believe that everyone is beautiful

ELIANTO, - derived from the word "sunflower" in Italian, inspired by the unique combination of striking beauty and utility symbolised by the flower.

ELIANTO is a brand synonymous with gentle skincare products, enriched with nourishing and soothing botanical extracts, complemented with a vibrant range of colour cosmetics which brings out the best of sparkling eyes, rosy cheeks and adorable lips. Our aim is to deliver the best of nature in cosmetics with the finest quality natural ingredients at an affordable price.

BRAND ESSENCE - Our Essential Magic

Even on such a magical journey of self-discovery as this, it's nice to know you've got someone who's there every step of the way; this is the role that Elianto seeks to fulfill.

You see, we're all about - Delighting with the Magic of Beauty.

What does this mean, really?

Well, delighting means...

We are always there for you, understanding and imaginative. You can count on us to help you bring out your best feature

It's also about bringing you value in everything, at all times, so your journey towards unravelling true beauty continues is well within your means. In essence, magical.

We're never aloof,unlike other beauty brands. The whole idea is to include one and all in our true beauty movement.

BRAND VALUES -The Source of Magic


We embrace freedom, celebrating the power of dreams.

We free you to pursue your dream of truly experiencing your true beauty by arming you with the tools to get you there.


We're artistic in bold, inventive and fun ways.

That's why you'll find there's never a boring moment with us; there's a sense of crackling, carefree creativity at work whenever you're around us.


We're caring, bringing out the best in everything we touch, whether it's our people, our customers, our community or the world around us.

Yes, we care, in a big way. There's a depth of sincerity, warmth and empathy in the way we do the things we do because, really, if it's a win for you, it's a win for everyone.


We're into value leadership, committing ourselves to setting new standards in world-class quality and exceptional value.

Because true beauty doesn't need to be expensive; it just needs to make sense.